That Barack Obama and John McCain are near even in the polls should make it clear to Democratic strategists that they won't beat McCain by trying to brand him as Bush.
That's probably because he's not Bush and people realize this.
Brad Delong points out a better strategy: focus on the Party, not the Candidate.
Republicans had ideological majorities in Congress from 1981 through 2006 (at least). Republicans held the presidency for all except the eight Clinton years. The policies proposed by the executive, enacted by the legislature, and implemented by the courts over the past generation are Republican policies.
That's a very simple message. You might call it "Republicans got us into this mess. We're the guys who created 22.4M new jobs and balanced the budget."


